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UX / UI Designer

September 2022 - present

Entire product design and rebranding from research to conception for Smood, which wants to be more than a food delivery company and become the most loved all-purpose delivery platform in Switzerland

Restaurant icon, groceries icon

Phase 1 - Rebranding for Millenials

I conducted research and gathered alignment for the new logo and new look & feel concepts.

Important to say I can not show the final version until we launch the new brand

logo explorations3.png
moodboard smood.png

Visual Design explorations

Some examples of different mood boards I have explored for the new brand

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Smood is Pop .png

Phase 2 - Product Design

I worked facilitating workshops to uncover critical user journeys and build information architecture and wireframes.

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Besides the overall user experience, I am working on several sub-projects. You can see a preview of them below. I will update the link to the case study soon.

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Snack Library 

Creating and managing components in our design system

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Store card redesign

How might we help users see at a glance the most critical information about a store

Header options_edited.jpg

Header redesign
How might we help users set their address, choose the time, and the order modality

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Smood Shopping cart redesign

How we increase usability using the plus/minus with the input field

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Smood Wallet redesign

How we increase loyalty 


Recipes & Weekly Planner

How might we help users make their grocery list 

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