UX / UI Designer
September 2022 - present
Entire product design and rebranding from research to conception for Smood, which wants to be more than a food delivery company and become the most loved all-purpose delivery platform in Switzerland
Phase 1 - Rebranding for Millenials
I conducted research and gathered alignment for the new logo and new look & feel concepts.
Important to say I can not show the final version until we launch the new brand
Visual Design explorations
Some examples of different mood boards I have explored for the new brand
Phase 2 - Product Design
I worked facilitating workshops to uncover critical user journeys and build information architecture and wireframes.
Besides the overall user experience, I am working on several sub-projects. You can see a preview of them below. I will update the link to the case study soon.
Creating and managing components in our design system
Store card redesign
How might we help users see at a glance the most critical information about a store
How might we help users set their address, choose the time, and the order modality
Smood Shopping cart redesign
How we increase usability using the plus/minus with the input field
Smood Wallet redesign
How we increase loyalty
Recipes & Weekly Planner
How might we help users make their grocery list